April & Alec’s Charming Ashford Estate Wedding
When you’re planning a French Chateau inspired wedding at the most romantic, European inspired venue, you make sure your invitations match that expectation. Such was the case for April and Alec’s gorgeous October wedding at the Ashford Estate in New Jersey. April was an absolute JOY to work with on her wedding stationery, from our first phone call to our last email when her day of items were getting shipped to her. From the beginning, her vision was clear. Elegant, romantic, chic, with pink tones throughout.
April sent along her vision board she had shared with her florist, which already made me very excited that she even had one put together (honestly, that might be my favorite thing when a new prospective couple inquires with me for their wedding stationery), but everything was so laid out with what her and Alec were planning for their special day. Varying shades of deep burgundy and blush paired with hints of gold in their decor to reflect their Autumn date, with a focus on roses in particular for the florals.
When it came time to start designing their invites, April came prepared with a more focused mood board featuring elements she loved and wanted to incorporate into stationery. Soft pink silk ribbon, organic edges on the paper, and subtle script to evoke a timeless and romantic feel.
With her vision in place, I began work on my own mood board and sketch of the overall design. This part of the process I love, especially researching and discovering images that inspire the look of the suite. Below was her moodboard and original sketch of her planned suite.
For the overall design of the invite suite, we stayed with romantic minimalism, utilizing elegant typography and negative space. Pops of color were used on the Details insert card, with added hand torn edges for an extra romantic accent. To tie everything together, a muted pink ribbon, hand dyed and torn, wrapped around the entire suite. To finish the suite, a vintage floral illustration of a rose adorned the envelope liner, setting the tone for their old world vibe.
Hand deckled details.
An absolutely stunning invite for one of the best couples a stationer could ask for! It was truly an honor to create April and Alec’s wedding invitations, and their suite is still one I can’t quite get over. Cheers to the happy couple!
THE INVITE SUITE DETAILS
Printing: Digital | Paper: 100% Cotton and Blush
Embellishments: Dusty Rose Silk Ribbon & Vintage Floral Illustration Envelope Liner
VENUE
FLATLAY PHOTOS
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